INSPIRE CONVERSATIONS

Inspirations, opinions, and sprinklings of thought leadership from the ILN team

25 Feb 2015

by David Allard

Digital advertising and the Cookie Monster

Once upon a time, advertising promotions could only be seen in the likes­­­­ of newspapers or magazines, on leaflets, posters, on the good old TV, on billboards, by word of mouth, heard on the radio or pasted on to a sandwich board and attached to an odd-looking person walking down the street.

read more

19 Jan 2015

by Samantha Robinson

Free thinking: ways to add value

A pioneering force in publishing, The Illustrated London News launched in 1842 as the world’s first illustrated newspaper. It was an instant hit and by 1848, it was selling 80,000 copies a week. Its success was down to the innovative ideas of its publisher, Herbert Ingram.

read more

6 Jan 2015

by Andrew Hearn

Digital Developments: 2014 and the year ahead

In 2014, we saw the fast-paced digital industry gather even more momentum with record levels of venture-capitalist funding in London and further consolidation, making the city the epicentre of European tech start-ups and innovation.

read more

23 Sep 2014

by Andrew Hearn

The Hovis Problem: New Thinking for Heritage Branding

Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.

read more

16 Sep 2014

by Andrew Hearn

Think Glocal! Digital Media and Communities

In recent years, we’ve seen the rise of the “digital nomad”, leading an independent lifestyle that combines a career with the freedom to travel and work anywhere in the world. Yet in opening up the world to us, the internet has also been seen as fostering a lack of social cohesion with us interacting remotely in our own digital bubbles.

read more

9 Sep 2014

by Andrew Hearn

The Informed Shopper: End of the Impulse Buy?

Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.

read more

26 Aug 2014

by Andrew Hearn

Past and Present: Brands and Archives

A few months ago, I was hired by Illustrated London News Ltd as a Historical Researcher.

read more

17 Jun 2014

by Andrew Hearn

When luxury is an experience

Luxury brands are increasingly using experiential marketing to promote their brands to their discerning and media savvy target audiences.

read more

28 May 2014

by Andrew Hearn

The pain of paying

Recently, Dan Ariely, Professor of Psychology and Behavioural Economics at Duke University in the US, gave a great talk in London.

read more

28 Apr 2014

by Andrew Hearn

The new journalism: robotic or on brand?

Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.

read more

11 Mar 2014

by Andrew Hearn

ILN’s unique World War 1 archive – Advertising on the Home Front

The Illustrated London News archives are a treasure trove of journalistic, photographic and illustrative material covering World War 1.

read more

21 May 2013

by Andrew Hearn

AM magazine making headlines

ILN’s work was recently showcased by influential New York-based website Luxury Daily (www.luxurydaily.com), with a detailed and complimentary profile of the new-look Aston Martin magazine.

read more

20 Oct 2011

by ILN

The plane truth about engagement

Where better to revive the glamour of air travel than in Cannes?

read more

© 2024 Illustrated London News Limited, Soho Works, The Tea Building 4th Floor, 56 Shoreditch High St, London E1 6JJ