• the challenge

  In a break with the past, the brief was restructured on a 360° platform, namely, a print magazine, online edition and iPad app

• our solution

  We re-launched the title with a new name, editorial ethos and design across all channels, including a brand new native iPad app

• the outcome

  We redefined and significantly enhanced the editorial and creative approach, production values and advertising strategy

“Calleija have had the pleasure of advertising with AM Magazine for over 5 years. During this time we’ve received wonderful feedback from Aston Martin owners who saw our advertisement and subsequently became loyal Calleija clients. The magazine is a beautifully glamorous and polished platform that reflects and complements the rare qualities of the Calleija brand and the unique, bespoke jewels including our beyond rare Australian Argyle Pink Diamonds. It is always a wonderful experience to work with the professional team at ILN and we look forward to our partnership going from strength to strength for many years to come”

Linda Hugo, Boutique Manager, Calleija Jewellers, London

• increased circulation

  Circulation increased by an average 1,500 copies issue-on-issue. Dealerships recognised AM as an effective sales and retention tool

• loyal advertisers

  We have witnessed a fantastic surge of support from advertisers that can be witnessed in the strength of new and repeat bookings

• a respected title

  The magazine and app have been well received by the luxury sector as a whole, with AM being heralded in the trade-press

Launched in celebration of Aston Martin’s 100th birthday, with a new look and creative style, the editorial mix includes exclusive interviews, travel, craftsmanship, style, gastronomy, art and design and, of course, the world’s most beautiful sports cars

Aston Martin website