English Heritage
We were appointed with the primary objective to effectively communicate the value of membership and the work of English Heritage
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the challenge
As well as writing, designing, publishing and fulfilling the magazine, the brief also introduced a new digital dimension
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our solution
We launched a number of key initiatives including refreshed design, digital 360° approach and revamped editorial strategy
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the outcome
The magazine won PPA Membership Magazine of the Year 2014. New and retained membership targets were far exceeded
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increased readership
The new magazine gained massive readership share, with average six-monthly readership increasing from 432,000 to 680,000
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effective advertising
A steady 18% increase in advertising page yields, with fierce competition for advertiser inclusion in upcoming issues
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stand-alone publications
We created two new successful stand-alone publications to accompany the magazine; the Events Guide and Just for Kids
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