Services / What Informs Us

ILN employs the latest persona-led best practice to develop wireframes and designs that are also informed by detailed interpretation of analytic findings to deliver best-in-class solutions for our clients.

Key to the success of a campaign is the development of best practice-led templates, which follow a usability tested layout and design, making pages easy to scan and offering clear click-through. Simultaneous to this is engineered flexibility, allowing templates to be deployed across a range of campaigns. Typical projects are accompanied by full release notes, style and development guidelines.

Additionally, for any type of content delivery, we prioritise revenue-generating goals while simultaneously maintaining the quality of the user journey.

Finally, we consider search-engine best practice such as linked keyword
arrays, dedicated page assets and accessibility a minimum requirement for
any page design.