AM magazine making headlines

ILN’s work was recently showcased by influential New York-based website Luxury Daily (www.luxurydaily.com), with a detailed and complimentary profile of the new-look Aston Martin magazine.

21 May 2013

by Andy Tongue

ILN’s work was recently showcased by influential New York-based website Luxury Daily (www.luxurydaily.com), with a detailed and complimentary profile of the new-look Aston Martin magazine.

The feature focuses on the high-end advertisers that placed bookings in the magazine, with the likes of Clive Christian and Ulysse Nardin taking the first double-page spreads. It goes on to list the other clients who booked pages throughout the magazine, as well as showcasing a selection of the editorial content, emphasising its lifestyle credentials.

As you would expect in this digital age, there is a video of editorial assistant Erin O’Shea in the Luxury Daily offices flicking through a copy of the magazine’s new creative and content. Highlights include the special centenary section, which puts Aston Martin’s history into the context of the past 100 years, and the interview with Sir Stirling Moss, by current Aston Martin race driver Darren Turner.

Luxury Daily certainly like the fresh design and feel of AM Magazine and its impressive list of high-end lifestyle advertising clients.

Luxury Daily styles itself as the world’s leading trade publication covering luxury marketing across all mediums, targeting brands, retailers, ad agencies, publishers and service providers via a daily newsletter and website.

AM Magazine is will also soon be available as an iPad app to download for the first time from Apple iTunes.

The second issue of the magazine is out in mid-June and includes an artistic cover story showcasing paint schemes available under Aston Martin’s bespoke Q range, a visit to Brazil in search of the world’s finest coffee, a fashion shoot with Argentine polo star Eduardo Novillo Astrada and a look at the history of sports cars and Hollywood movies.

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