Inspirations, opinions, and sprinklings of thought leadership from the ILN team
Once upon a time, advertising promotions could only be seen in the likes of newspapers or magazines, on leaflets, posters, on the good old TV, on billboards, by word of mouth, heard on the radio or pasted on to a sandwich board and attached to an odd-looking person walking down the street.
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In 2014, we saw the fast-paced digital industry gather even more momentum with record levels of venture-capitalist funding in London and further consolidation, making the city the epicentre of European tech start-ups and innovation.
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During this particularly busy time for online retail, brands are also striving to maintain their reputations, revenue and customers by safeguarding against counterfeit goods and fake websites. Consumers need to be wary, too.
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In recent years, we’ve seen the rise of the “digital nomad”, leading an independent lifestyle that combines a career with the freedom to travel and work anywhere in the world. Yet in opening up the world to us, the internet has also been seen as fostering a lack of social cohesion with us interacting remotely in our own digital bubbles.
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Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.
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Print products are converging with cutting-edge digital technologies in a holistic approach that harnesses the benefits of both screen-based and print technologies.
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