INSPIRE CONVERSATIONS

Inspirations, opinions, and sprinklings of thought leadership from the ILN team

24 Nov 2015

by Hannah Scally

Making a splash at the 800th Lord Mayor’s Show

Illustrated London News made a proud contribution to the 800th anniversary of the Lord Mayor’s Show this year, creating a brand-new look and approach for the official Show Programme.

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5 Mar 2015

by Benita Evbenata

Generation Z: what does the future hold?

With technology changing at an ever-increasing rate, life is moving faster than ever – and no-one is better equipped to deal with it than the so-called Generation Z.

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11 Feb 2015

by Marianne Sartori

Brand interaction: the challenges of social media

Over 3 billion people have created a vast social hub by sharing their thoughts, pictures, writing blogs and creating forums and communities online.

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19 Jan 2015

by Samantha Robinson

Free thinking: ways to add value

A pioneering force in publishing, The Illustrated London News launched in 1842 as the world’s first illustrated newspaper. It was an instant hit and by 1848, it was selling 80,000 copies a week. Its success was down to the innovative ideas of its publisher, Herbert Ingram.

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16 Oct 2014

by Vicky Stringer

Brand Bulletin

Early mornings are usually the quietest time of the day here and it’s when I will be outside checking on the tomatoes. This particular morning, I heard heavy breathing above – rather like the dragon Smaug in The Hobbit – and when I looked up, I saw two hot air balloons. Cue lots of waving!

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23 Sep 2014

by Hannah Scally

The Hovis Problem: New Thinking for Heritage Branding

Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.

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9 Sep 2014

by Bhawna Gharg

The Informed Shopper: End of the Impulse Buy?

Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.

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26 Aug 2014

by Patrick Wingrove

Past and Present: Brands and Archives

A few months ago, I was hired by Illustrated London News Ltd as a Historical Researcher.

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17 Jun 2014

by Casey Gillespie

When luxury is an experience

Luxury brands are increasingly using experiential marketing to promote their brands to their discerning and media savvy target audiences.

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11 Jun 2014

by ILN

The Luxury Experience: what’s the story?

Nowadays, when you can fill a shopping trolley with “luxury” chocolate, fabric softener, dessert and loo-roll, you do get a sense that, in terms of marketing, the l-word has reached its “masstige” limit. Increasingly, we seek the “authentic” as an alternative and this is where a brand can truly excel.

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28 May 2014

by Viktoria Borsi

The pain of paying

Recently, Dan Ariely, Professor of Psychology and Behavioural Economics at Duke University in the US, gave a great talk in London.

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28 Apr 2014

by Ian Johns

The new journalism: robotic or on brand?

Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.

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24 Mar 2014

by Louise Ailish

Digital Days and Interactive Print

Print products are converging with cutting-edge digital technologies in a holistic approach that harnesses the benefits of both screen-based and print technologies.

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20 Oct 2011

by ILN

The plane truth about engagement

Where better to revive the glamour of air travel than in Cannes?

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