Inspirations, opinions, and sprinklings of thought leadership from the ILN team

25 Feb 2015

by David Allard

Digital advertising and the Cookie Monster

Once upon a time, advertising promotions could only be seen in the likes­­­­ of newspapers or magazines, on leaflets, posters, on the good old TV, on billboards, by word of mouth, heard on the radio or pasted on to a sandwich board and attached to an odd-looking person walking down the street.

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19 Jan 2015

by Samantha Robinson

Free thinking: ways to add value

A pioneering force in publishing, The Illustrated London News launched in 1842 as the world’s first illustrated newspaper. It was an instant hit and by 1848, it was selling 80,000 copies a week. Its success was down to the innovative ideas of its publisher, Herbert Ingram.

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6 Jan 2015

by Nakul Singh

Digital Developments: 2014 and the year ahead

In 2014, we saw the fast-paced digital industry gather even more momentum with record levels of venture-capitalist funding in London and further consolidation, making the city the epicentre of European tech start-ups and innovation.

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23 Sep 2014

by Hannah Scally

The Hovis Problem: New Thinking for Heritage Branding

Brands that have been around for a long time (and many that want us to think they have) have long recognised the value of the heritage story in customer engagement.

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16 Sep 2014

by Aurelia Havet

Think Glocal! Digital Media and Communities

In recent years, we’ve seen the rise of the “digital nomad”, leading an independent lifestyle that combines a career with the freedom to travel and work anywhere in the world. Yet in opening up the world to us, the internet has also been seen as fostering a lack of social cohesion with us interacting remotely in our own digital bubbles.

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9 Sep 2014

by Bhawna Gharg

The Informed Shopper: End of the Impulse Buy?

Impulse shopping on the high street may be becoming a distant memory, as consumers increasingly take to the internet to research their purchases, before buying online.

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26 Aug 2014

by Patrick Wingrove

Past and Present: Brands and Archives

A few months ago, I was hired by Illustrated London News Ltd as a Historical Researcher.

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17 Jun 2014

by Casey Gillespie

When luxury is an experience

Luxury brands are increasingly using experiential marketing to promote their brands to their discerning and media savvy target audiences.

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28 May 2014

by Viktoria Borsi

The pain of paying

Recently, Dan Ariely, Professor of Psychology and Behavioural Economics at Duke University in the US, gave a great talk in London.

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28 Apr 2014

by Ian Johns

The new journalism: robotic or on brand?

Woody Allen recalled the day his father came home from work to say he had been replaced by a tiny device that could do everything he did. Next morning, his mother went out and bought one.

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11 Mar 2014

by Andrew Small

ILN’s unique World War 1 archive – Advertising on the Home Front

The Illustrated London News archives are a treasure trove of journalistic, photographic and illustrative material covering World War 1.

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21 May 2013

by Andy Tongue

AM magazine making headlines

ILN’s work was recently showcased by influential New York-based website Luxury Daily (, with a detailed and complimentary profile of the new-look Aston Martin magazine.

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20 Oct 2011

by ILN

The plane truth about engagement

Where better to revive the glamour of air travel than in Cannes?

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